If you’re interested in what Google and YouTube’s CEO, Susan Wojcicki, has to say about the future of the company, you’re in luck. In this article, we’ll take a look at what she says, and we’ll also talk about some new technologies that could help bring the company to greater heights. We’ll also consider how YouTube is competing with the popular TikTok service for short viral videos.
One of the best things about YouTube is the people you can connect with. The company’s 2 billion subscribers is enough to fill a soccer field and it’s not hard to find someone to chat with. As you can imagine, YouTube and its YouTubers have a knack for churning out the most creative and funny content imaginable. Luckily, they are not all that prone to the wrath of the gods. Among their kin are a few notable exceptions. Besides, who can blame them?
YouTube’s most important employee is its CEO Susan Wojcicki, who’s been around since 1999. She is a self-proclaimed tech snob and her company’s high-tech credentials are no small feat, but that’s not to say that she’s incapable of a good time. On top of her plethora of accolades, Wojcicki is also a savvy businesswoman, and a nifty CEO at that. Among the many notable perks, she gets to schmooze with the big dogs and hang with the girls on the regular. Some aficionados even take the opportunity to go it up on the boss. Nonetheless, she’s one of a kind.
During her tenure at YouTube, she’s held a slew of press conferences and even landed her own TV show.
GOOGLE ADVERTISING REVENUE
Google’s advertising revenue reached $116,461 million in the fourth quarter of 2018. That was a 21.9% increase from the same period in 2017. But that was a tad lower than the ad sales growth of last year.
The growth was attributed to a surge in tech media and retail. But advertisers were cutting back due to the weak economy. In the same quarter, Facebook saw its first year-over-year quarterly decline in ad sales.
Google is the largest digital advertising company in the world. It has been leading online advertising for over a decade. Today, millions of advertisers use Google Ads.
Google Ads helps advertisers run ads that target specific audiences. These ads can appear on a variety of ad formats. They include keywords related to a product or service. Users can also be charged when they interact with an ad.
Google’s revenue from its advertising business was $54.5 billion in the third quarter. Alphabet Inc., the parent company, generated almost $183 billion in revenue from its Google Ads business in 2020.
Google’s ad revenue is expected to reach $70.2 billion in 2022. Its share of the global ad market is expected to hit 29.4 percent in the same year.
The company is facing competition from Amazon, which has a 19 percent share of the global ad market. Amazon’s share of the overall ad market is steadily growing.
While Google’s ad revenues have grown over the past couple years, the ad revenue is expected to fall 8% in the second quarter of 2020. The company is refocusing internally, and is looking to integrate with new merchant partners in 2021.
The CEO of YouTube, Susan Wojcicki, has said that her company is trying to change the way the internet works. She believes it’s important to be “proactive” with changes to its system. This includes increasing transparency, creating a tiered advertising model and making it easier for YouTube approved video makers to earn money.
As a result, YouTube is rolling out “big changes” globally. They include doubling the number of users who engage with educational content. Additionally, they plan to invest in gaming and shopping.
The company is also testing a beta program for electronics creators. YouTube also plans to hire more people to provide more specific policy details. And they plan to improve their in-house moderators.
In this interview, YouTube’s CEO, Susan Wojcicki, discusses her path to becoming a tech giant, the importance of women in the industry, and the crises she has faced. While Wojcicki maintains a low profile, she’s never shied away from her beliefs.
Before joining Google, Wojcicki worked for AdSense, Intel, and a number of other tech startups. After she graduated from UCLA with a liberal arts degree, she became a marketing assistant for an online company.
Wojcicki’s husband and former college roommate, Dennis Troper, now directs product management for the wearables division of Google. He sees climate change as an opportunity for a new generation of tech entrepreneurs.
As a tech executive, Wojcicki is one of the most influential figures in the industry. She is also known as a tireless leader.
She has been in the industry for more than 20 years. Since she was a teenager, she’s taken on a number of roles, including a temp at a tech startup and marketing executive at Intel.
NEW TECHNOLOGIES LIKE NFTs
Non-fungible tokens (NFTs) are a relatively new technology. In addition to being a form of security token, they can be used for collectibles, or as digital files, in a wide variety of ways.
NFTs are also increasingly attracting interest in intellectual property law. Brands and businesses can use NFTs to create incentives that promote the success of the brand. This can include creating an incentive for a consumer to share data with the brand for research purposes. The brand can then use the data for the training of its artificial intelligence (AI) models.
The ability to trace a product through the supply chain is easier with NFTs. Companies can also track their products as they are sold in secondary markets. As the supply chain becomes more complex, manufacturers need to monitor their product’s lifecycle.
New technologies such as blockchain are making it possible to track the supply chain and protect products from counterfeits. These technologies are also enabling manufacturers to regain control over their products.
A number of sports clubs are using digital tokens to engage with fans. These tokens can be used as rewards in various apps and games. Some organizations even provide players with the option to purchase virtual real estate items in video games.
Nike is an example of a company that has been quick to adopt new tech. The company’s patented system allows sneakers to be paired with NFTs.
Various artists are experimenting with the technology. Nigerian artist Osinachi’s work explores the central theme of freedom. He uses processing software to create digital art. His artwork also addresses the issue of identity.
While the world of NFTs is still young, a number of creative communities are building strong bases. From art to music to entertainment, these communities are thriving in a stable economy.
YouTube’s plans to compete with TikTok in short viral videos
Earlier this year, YouTube announced plans to compete with TikTok, the app that has become the short-form video darling of the digital age. It also announced a new way for creators to make money.
However, the new Shorts feature doesn’t quite do the same thing as TikTok. Instead, it is a video-sharing service built into the YouTube app. This is a good move, since it gives users the best of both worlds.
YouTube has a long history of being the go-to place for consumers looking for short-form content. The company has a huge user base and a well-established ad sales business.
Although TikTok is gaining more and more popularity, it still has a ways to go before it overtakes the world’s most popular video platform. Among other things, it’s not always easy to post a short video on the platform. And its algorithm isn’t straightforward to understand.
Earlier this year, YouTube released a new feature called Shorts, which is a video-sharing service that is similar to TikTok. Though, it doesn’t have the collaborative features that TikTok has.
The “Shorts” app is a new extension that’s designed to cater to those users who aren’t big fans of lengthy videos. The Shorts feature will be a part of the YouTube app and will offer some of the features that TikTok offers, such as duets and a stitch function.
YouTube will also start placing ads in its Shorts format, though that’s a long way off. Creators can expect to receive at least 45 percent of ad revenue. Traditionally, YouTube pays creators 55 percent of ad revenue.
YouTube has a lot of competition, especially from social media giants like Facebook and Twitter. Those companies are trying to attract businesses and users with their own platforms, but they aren’t focusing on which one is more popular.